A Simpler Starting Point
Before the category range grew, the founders focused on removing uncertainty from one simple act of giving. The recipient-choice approach shaped Sugarwish from its 2012 beginning with co-founders Leslie Lyon and Elisabeth Vezzani. The original candy offer now sits within 15+ gift categories.
Today the company describes a broad record of delivery and business use. The documented footprint is more than 2 million gifts. On the company side, Sugarwish names more than 50,000 companies and 70% of the Fortune 500.